The Full form of PCD is Propaganda Cum Distribution.

 Since India is second largest population in the world and is also biggest consumer market in the world. With the growing population the need of healthcare services and medicines have increased and results evolution in pharmaceutical manufacturing and marketing. Indian government promoted the manufacturing of medicines and pharmaceutical products and many domestic companies get involved in Pharmaceutical manufacturing and exports.

Many companies involve in manufacturing and export established their marketing in Indian domestic market and made a good reach to the population. But it required a big infrastructure of marketing. So pharmaceutical companies are looking for some different way of marketing rather then traditional marketing which should be convenient , hassle free, have good reach to the population and have a nature to attract less investment and the search ends with PCD marketing.


In PCD marketing generally a company manufacture or source their products in different trade names and distribute it through their franchise network through the country.

A definite territory of working or marketing is assigned to every franchise and he will run the company in their own way in defined territory. The company manufacture or source the product and adding up a defined margin and sell it to the franchise at comparatively lower prices.

The companies involved in PCD marketing of pharmaceutical products point out the wholesalers or pharma professionals who want to run their own business but they do not want to involve in manufacturing and other operational activities due to lack of knowledge or finance or they do not have any experience of handling all activities, and provide them all assistance to run a company within their limits.

In this way the company involve in PCD marketing get the right partner to run their company in definite territory and the franchise get an opportunity to be their own boss and run their company with all the assets in limited investments. In this way the company and Franchise become the complement of each other and business goes on.


For further information on PCD marketing , keep watching on blog.....

Your comments and suggestions make the way for us, if you need article on any particular topic related to pharma marketing, please write in comments.

Thanks .